01
The catalogue outgrew the navigation
Collections and products keep getting bolted on until nobody — including your own team — knows where things should live.
E-commerce pipeline
Your store is a system. We make every part of it work.
Collection structure, product pages, funnels, checkout and retention — Habiquell rebuilds the parts of a store that decide whether a visitor becomes a customer, and gives your team the documentation to keep it running.
Who we work with
Three pipelines. One agency system behind each.
Every engagement starts from the business in front of us, not from a deliverable we want to sell. Choose the path that matches yours.
- You are hereE-commerceStore structure, product pages, funnels, checkout and retention.Explore pipeline
- PipelineEbooks & Digital ProductsPositioning, sales pages, checkout, email sequence and launch calendar.Explore pipeline
- PipelinePlumbing, Roofing & HVACService pages, quote and booking flows, reviews and follow-up.Explore pipeline
Who this is for
Shopify and other online stores with real traffic that is not converting the way it should.
Where it stalls
Where store growth usually stalls.
02
Traffic arrives and leaves
Ads and social bring people in, but the path from landing to checkout leaks attention at every single step.
03
Product pages describe instead of selling
Photos and copy explain the product without removing the doubt that actually stops the purchase.
04
One order, then silence
There is no structure turning a first purchase into a second one, so every sale has to be bought again.
What we build
What we build inside a store.
01
Store structure & collection map
Information architecture, collection hierarchy and navigation planned around how customers search — not around how the warehouse is organised.
02
Product page template
A decision-first layout: the promise, the proof, the objection handling and the buy button in one readable order, on every product.
03
Landing pages & funnels
Pages built around a single decision, with the journey from first click to checkout mapped, named and assigned an owner.
04
Checkout & customer-flow fixes
A friction pass across cart, shipping, payment and post-purchase, with the objections each step needs to answer written down.
05
Retention systems
Post-purchase email and SMS structure, replenishment logic and loyalty mechanics that give the store a second revenue line.
06
Measurement
Event and funnel tracking so the next decision rests on what the data shows rather than what the team assumes.
What you receive
In writing, and live.
- Written audit with annotated screenshots
- Structure document, wireframes and collection map
- Shipped theme and page changes
- Funnel map with a prioritised fix list
- Test plan: what to measure and when
- Handover walkthrough and edit guide
How it starts
Three moves, in order.
Step 01
Discover
Store access, data and goals. We look at structure, traffic behaviour and the buying journey before proposing anything.
Step 02
Build
Structure, pages and flows are designed and shipped in phases, so something useful goes live early.
Step 03
Launch & optimise
We measure what shipped, keep what works and move to the next item on the prioritised list.
Straight answers
Questions we settle before anything is scoped.
Do you only work with Shopify?
Shopify is our main environment, but the same structure-first approach applies elsewhere. Tell us what you run and we will say honestly whether we are the right team for it.
Will you guarantee more sales?
No. We commit to a clear diagnosis, a prioritised plan and shipped work. What the numbers do depends on market, offer and spend — anyone quoting a figure before seeing your data is guessing.
How long does a store rebuild take?
It depends on catalogue size and how much is shipped at once. Most engagements are scoped in phases so the store improves while the work is still running.
Can you work alongside our in-house team?
Yes. We can execute the build ourselves, or hand your team a documented plan, templates and wireframes and stay available while they implement.
Start here
Three ways to open the conversation.
Habiquell Growth
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